Name: Helena™ - Printed Maxi Dress
Brand: My Store
SKU: S
Price: 34.95 GBP
Availability: InStock

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(4.8) 5,342 reviews

Olivia Hughes and 6,482 other satisfied customers recommend Asran.

£170.00 £34.95 Save £135.05

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A PERSONAL NOTE: GRAND OPENING SALE :

Our doors are finally open! Your excitement and support mean the world to us. If 'Add to cart' still works, that means your perfect piece is still available—but not for long! With gratitude, Sophia Bennett (Founder, Asran London)

Your New Favourite: The Helena™ Printed Maxi Dress

Elevate your everyday style with this Printed V-Neck MaxuDress, a perfect combination of comfort, elegance, and versatility. Designed for all body types, this dress offers a relaxed yet flattering fit, making it an essential piece for your wardrobe.

Why You’ll Love the Helena™ Dress:

Relaxed Fit – Effortless elegance meets all-day comfort. This loose, straight-cut silhouette drapes beautifully over your body, enhancing your natural shape while giving you complete freedom to move.
Classic V-Neckline – Instantly elongate your neckline and frame your face with a touch of effortless sophistication. The deep-yet-modest cut adds a subtly alluring charm to your look—perfect for dressing up or down.
Comfortable Half Sleeves – Stay cool, covered, and confident. Designed for warm days, these breezy half sleeves offer just the right amount of coverage while keeping you fresh and stylish from sunrise to sunset.
Soft, Breathable Fabric – Feather-light, whisper-soft, and ultra-breathable. Crafted from high-quality, skin-friendly materials, this fabric feels like a second skin—keeping you cool, comfortable, and irresistibly touchable all day long.

Size chart: (inches/cm)

UK Size	Length	Bust
6-8	50’’/127cm	37.4’’/95cm
10-12	50’’/127cm	39.4’’/100cm
14	50.4’’/128cm	41.3’’/105cm
16	50.8’’/129cm	43.7’’/111cm
18	51.2’’/130cm	46.1’’/117cm
20	51.2’’/130cm	48.4’’/123cm

Maximum flexibility

Comfortable fit and high-quality materials, with an emphasis on durability.

Wrinkle-free

No more ironing: machine wash, hang and ready.

Breathable and quick-drying fabric

Fresh and comfortable all day long.

No smell

Neutralises the bacteria that cause body odour when you sweat.

30-DAY RETURN GUARANTEE

Buy with peace of mind with our worry-free returns policy. If you're not satisfied, return your item within 30 days for a full refund or exchange.

Real Reviews, Real Style

★★★★★
I recently ordered from Asran London, and I’m really impressed. The delivery was faster than I expected, and the packaging was both practical and stylish. The clothes look even better in person. I’ll definitely be shopping here again!
Olivia Harris
Edinburgh

★★★★
I’ve been ordering clothes online for years, and Asran London is now my top choice. The package arrived quickly, and the packaging was very well done. The quality of the clothing is fantastic and just what I was looking for. Highly recommend!
Jack Thompson
Manchester

★★★★★
My experience with Asran London was great. My order came faster than anticipated, and I appreciated the attention to detail in the packaging. The clothes are stylish and well-made. I’m really happy with my purchase and will be back for more.
Emily Robinson
Glasgow

★★★★★
Shopping at Asran London was a pleasure. The delivery was prompt, and the packaging was sleek and attractive. The quality of the clothing is impressive. I’m very satisfied with my purchase and look forward to shopping here again
Liam Johnson
City of London

★★★★★
I had a fantastic experience with Asran London. The delivery was quick, and the packaging was both functional and stylish. The clothes are of high quality and look great. I’m definitely going to recommend this site to friends and family!
Sophie Turner
Liverpool

★★★★★
I’m so pleased with my recent purchase from Asran London. My order arrived in just a couple of days, and the packaging was both stylish and eco-friendly. The clothes are fantastic quality. I’ll definitely be shopping here again. Thanks, Gravity London!
Emma
Manchester

★★★★★
Asran London exceeded my expectations. The delivery was incredibly fast, and the packaging was as chic as the clothing itself. The items are high-quality and exactly what I was looking for. I’m a happy customer and will be recommending you to friends.
James
Bristol

★★★★★
Asran London has quickly become one of my favorite online stores. The delivery was fast, and the packaging was both elegant and practical. The clothes are of excellent quality and just as described. I’m very impressed.
Maya
Glasgow

From London With love

Showcase your style with bold visuals and timeless fashion. Highlight the essence of Asran London — where every outfit tells a story of confidence, class, and individuality.

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